{"id":686,"date":"2025-01-18T01:57:19","date_gmt":"2025-01-18T01:57:19","guid":{"rendered":"https:\/\/fabiomilanesi.com\/?post_type=project&p=686"},"modified":"2026-01-21T12:20:42","modified_gmt":"2026-01-21T12:20:42","slug":"hellfire","status":"publish","type":"project","link":"https:\/\/fabiomilanesi.com\/index.php\/project\/hellfire\/","title":{"rendered":"Hellfire"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

HELLFIRE <\/h1>\n

Brand identity development, graphic design, digital design, and animation for the conceptual launch of a hypothetical premium chili sauce.\u00a0This personal project explores brand design, visual systems, motion, and narrative expression through a cohesive identity and animated assets suitable for digital presentation and social formats.<\/pee>Tasks:<\/strong>\u00a0 Brand Design, Creative Direction, Art Direction, Graphic Design, Digital Design, Motion Design. Client: —<\/strong> (Personal Project) Agency:<\/strong>\u00a0 —\u00a0 <\/pee>\u00a0[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

<\/p>\n

BRANDING<\/h1>\n<\/p><\/div>\n

[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/fabiomilanesi.com\/wp-content\/uploads\/2025\/01\/HELLFIRE_CS_LOGO_02.gif” title_text=”HELLFIRE_CS_LOGO_02″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”40px||-5px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

LOGO<\/h2>\n

Design and animation of the Hellfire logo, establishing a bold visual identity rooted in dynamic form and contrast. <\/pee> [\/et_pb_code][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/fabiomilanesi.com\/wp-content\/uploads\/2025\/01\/HELLFIRE_BOTTLE_CS_08_3.gif” title_text=”HELLFIRE_BOTTLE_CS_08_3″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” custom_padding=”|1px||||” global_colors_info=”{}”][\/et_pb_image][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

\u00a0PRODUCT DESIGN<\/h2>\n

Bottle and label design with corresponding animated elements, developing a distinctive product presence.<\/pee>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”40px||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/fabiomilanesi.com\/wp-content\/uploads\/2025\/01\/HELLFIRE_HEAD_Anim_GIF_CLIP_05.gif” title_text=”HELLFIRE_HEAD_Anim_GIF_CLIP_05″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”80%” custom_margin=”40px||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

BRAND’S HERO CONCEPT<\/h2>\n

Creation of the brand\u2019s hero graphic and animated clip, expressing the tone and personality of the concept through motion and composition.<\/pee>[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/fabiomilanesi.com\/wp-content\/uploads\/2025\/01\/HELLFIRE_CS_SKELETON.gif” title_text=”HELLFIRE_CS_SKELETON” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

<\/p>\n

ANIMATION<\/h1>\n<\/p><\/div>\n

[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/fabiomilanesi.com\/wp-content\/uploads\/2025\/01\/HELLFIRE_CS_YT_Anim.mp4″ image_src=”https:\/\/fabiomilanesi.com\/wp-content\/uploads\/2025\/01\/HELLFIRE_VIdeo_POSTER.png” module_class=”lwp-no-download” _builder_version=”4.27.4″ _module_preset=”default” width=”90%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_video][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

SOCIAL MEDIA VIDEO<\/h2>\n

Animation tests and motion explorations designed for social media formats, demonstrating how the identity can adapt and perform across platforms.[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":719,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[6,11,5,3,4,8],"project_tag":[],"class_list":["post-686","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-art-direction","project_category-branding","project_category-creative-direction","project_category-digital-design","project_category-graphic-design","project_category-motion-design"],"yoast_head":"\nHellfire - Fabio Milanesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabiomilanesi.com\/index.php\/project\/hellfire\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hellfire - 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