{"id":306,"date":"2025-01-09T01:31:39","date_gmt":"2025-01-09T01:31:39","guid":{"rendered":"https:\/\/fabiomilanesi.com\/?post_type=project&p=306"},"modified":"2026-01-21T14:16:26","modified_gmt":"2026-01-21T14:16:26","slug":"mclaren","status":"publish","type":"project","link":"https:\/\/fabiomilanesi.com\/index.php\/project\/mclaren\/","title":{"rendered":"McLaren"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

McLAREN <\/h1>\n

Design and production work for the McLaren F1 Team, including key visuals, image composition and retouching, storyboarding, templates, video editing, and 2D motion content for social and digital channels.\u00a0This work focused on delivering high\u2011impact visual assets that support race weekend hype, season narratives, and brand engagement across platforms.\u00a0<\/pee>Tasks:<\/strong>\u00a0 Graphic Design, Digital Design, Motion Design,\u00a0UX\/UI Design,\u00a0Video Editing.\u00a0 Client:<\/strong> McLaren F1 Team Agency:<\/strong> The&Partnership,\u00a0Hogarth\u00a0(Beat Studio)\u00a0 <\/pee>\u00a0[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

<\/p>\n

SOCIAL MEDIA<\/h1>\n<\/p><\/div>\n

[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/fabiomilanesi.com\/wp-content\/uploads\/2025\/01\/McLaren_Velo_Las_Vegas_GP_Hype_Reel_9x16_2023_HW.mp4″ image_src=”https:\/\/fabiomilanesi.com\/wp-content\/uploads\/2025\/01\/McLaren_Velo_Qatar_GP_Hype_Reel_Poster_9x16_2023_HW.png” module_class=”lwp-no-download” _builder_version=”4.27.4″ _module_preset=”default” width=”90%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_video][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

LAS VEGAS GP <\/h2>\n

Production of the race weekend hype reel<\/strong>, designed to capture attention and drive engagement around McLaren\u2019s presence at the Las Vegas Grand Prix.<\/pee>[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/fabiomilanesi.com\/wp-content\/uploads\/2025\/01\/McLaren_Velo_Race_Reactive_EOY_Reel_2023_HW.mp4″ image_src=”https:\/\/fabiomilanesi.com\/wp-content\/uploads\/2025\/01\/McLaren_Velo_EOY_Reel_Poster_01_Opening-Frame.png” module_class=”lwp-no-download” _builder_version=”4.27.4″ _module_preset=”default” width=”90%” module_alignment=”center” locked=”off” global_colors_info=”{}”][\/et_pb_video][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”1px|||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

McLAREN F1 RACES – END OF THE YEAR<\/h2>\n

Design, motion and video editing of the\u00a0season recap reel<\/strong>, summarizing race highlights and team performance with dynamic pacing and brand consistency.<\/pee>[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/fabiomilanesi.com\/wp-content\/uploads\/2025\/01\/McLaren_Velo_Qatar_GP_Hype_Reel_9x16_2023_HW.mp4″ image_src=”https:\/\/fabiomilanesi.com\/wp-content\/uploads\/2025\/01\/McLaren_Velo_Qatar_GP_Hype_Reel_Thumbnail_9x16_HW.png” module_class=”lwp-no-download” _builder_version=”4.27.4″ _module_preset=”default” width=”90%” module_alignment=”center” locked=”off” global_colors_info=”{}”][\/et_pb_video][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

QATAR GP<\/h2>\n

Creation of the\u00a0Qatar Grand Prix hype reel<\/strong>, integrating motion design and narrative rhythm to boost visibility during the race weekend.<\/pee>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/fabiomilanesi.com\/wp-content\/uploads\/2025\/01\/McLaren_CS_SOCIAL.png” title_text=”McLaren_CS_SOCIAL” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-15px||||false|false” custom_padding=”||1px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

SOCIAL MEDIA CONTENT<\/h2>\n

Design and execution of social media assets<\/strong>, including Stories, Reels, and interactive posts for themes like Love the Unexpected, Race Weekends, and Paper Legend<\/strong>, all aligned with McLaren\u2019s visual identity.<\/pee>[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/fabiomilanesi.com\/wp-content\/uploads\/2025\/01\/tablet-mockup_CS_02.gif” alt=”Brewie Logo v2 – 4 color” title_text=”tablet-mockup_CS_02″ _builder_version=”4.27.4″ _module_preset=”default” width=”105%” global_colors_info=”{}”][\/et_pb_image][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

CAMPAIGN BOARDS<\/h2>\n

Development of campaign boards<\/strong> to support strategic content planning, including Driven by Change, Love the Unexpected, and People\u2019s Paddock<\/strong>, reinforcing narrative direction and visual consistency across media.<\/pee>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/fabiomilanesi.com\/wp-content\/uploads\/2025\/01\/McLaren_CS_CAROUSEL.png” title_text=”McLaren_CS_CAROUSEL” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-40px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

SOCIAL MEDIA CAROUSEL<\/h2>\n

Design of a carousel post for the new season\u2019s car reveal, optimized for clarity, pacing and visual impact across multiple slides.<\/pee>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

<\/p>\n

WEBPAGES<\/h1>\n<\/p><\/div>\n

[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/fabiomilanesi.com\/wp-content\/uploads\/2025\/01\/McLaren_CS_WEBPAGES_02.gif” title_text=”McLaren_CS_WEBPAGES_02″ _builder_version=”4.27.4″ _module_preset=”default” width=”100%” global_colors_info=”{}”][\/et_pb_image][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-30px||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

WEBPAGES DESIGN<\/h2>\n

Design of dedicated webpages on the Vuse platform for McLaren\u2011related content, extending campaign assets into the digital experience and ensuring visual continuity across touchpoints.<\/pee>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":439,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[11,3,4,8,10],"project_tag":[],"class_list":["post-306","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding","project_category-digital-design","project_category-graphic-design","project_category-motion-design","project_category-video-editing"],"yoast_head":"\nMcLaren - Fabio Milanesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabiomilanesi.com\/index.php\/project\/mclaren\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McLaren - 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