{"id":141,"date":"2025-01-05T18:48:18","date_gmt":"2025-01-05T18:48:18","guid":{"rendered":"https:\/\/fabiomilanesi.com\/?post_type=project&p=141"},"modified":"2026-01-21T14:56:46","modified_gmt":"2026-01-21T14:56:46","slug":"motus-urbanus","status":"publish","type":"project","link":"https:\/\/fabiomilanesi.com\/index.php\/project\/motus-urbanus\/","title":{"rendered":"Motus Urbanus"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

MOTUS URBANUS<\/h1>\n

Visual identity and creative work for Motus Urbanus, a biker\u2011focused clothing line, covering brand identity, graphic design, digital ads, and motion content.The project delivered brand design, key visual systems, digital assets, and animated content, all developed to define a distinctive visual language and cohesive brand presence across platforms.<\/pee>Tasks:<\/strong>\u00a0 Brand Design, Graphic Design, Digital Design, Motion Design,\u00a0Creative Direction, Art Direction.\u00a0 Client:<\/strong> Motus Urbanus Agency:<\/strong> —\u00a0\u00a0<\/pee>\u00a0[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” min_height=”131.7px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

<\/p>\n

BRAND IDENTITY<\/h1>\n<\/p><\/div>\n

[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/fabiomilanesi.com\/wp-content\/uploads\/2025\/01\/MOTUS-_CS_LOGO-WORDMARK_02.png” title_text=”MOTUS-_CS_LOGO-WORDMARK_02″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-25px||||false|false” global_colors_info=”{}”]<\/p>\n

WORDMARK LOGO <\/h2>\n

Design of the custom wordmark logo, establishing a unique typographic signature for the brand.<\/pee>[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/fabiomilanesi.com\/wp-content\/uploads\/2025\/01\/MOTUS-_CS_LOGO_VESPA_02.png” title_text=”MOTUS-_CS_LOGO_VESPA_02″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-25px||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

LOCKUP GRAPHIC ELEMENT <\/h2>\n

Creation of a versatile lockup graphic featuring a stylized Vespa element in a vibrant color palette, adaptable across applications and merchandise.<\/pee> [\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

<\/p>\n

VISUAL SYSTEM<\/h1>\n<\/p><\/div>\n

[\/et_pb_code][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Development of multiple lockup variations<\/strong> (Yellow, Silver\u2011Grey, Red, Green) combining the wordmark and iconography to support flexible use across media.<\/pee>\u00a0[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/fabiomilanesi.com\/wp-content\/uploads\/2025\/01\/MOTUS-_CS_LOCKUP-YELLOW_02.png” title_text=”MOTUS-_CS_LOCKUP-YELLOW_02″ _builder_version=”4.27.4″ _module_preset=”default” width=”100%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-20px||30px||false|false” global_colors_info=”{}”]<\/p>\n

LOCKUP VERSION 1 – YELLOW VESPA <\/h2>\n

Wordmark logo and Yellow Vespa graphic element\u00a0combined\u00a0(5 colors)<\/pee>[\/et_pb_code][et_pb_image src=”https:\/\/fabiomilanesi.com\/wp-content\/uploads\/2025\/01\/MOTUS-_CS_LOCKUP-SILVER_02.png” title_text=”MOTUS-_CS_LOCKUP-SILVER_02″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”1px|||||” global_colors_info=”{}”][\/et_pb_image][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-20px||30px||false|false” global_colors_info=”{}”]<\/p>\n

LOCKUP VERSION 3 – SILVER GREY VESPA <\/h2>\n

Wordmark logo and Silver Grey Vespa graphic element\u00a0combined\u00a0(5 colors)<\/pee>[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/fabiomilanesi.com\/wp-content\/uploads\/2025\/01\/MOTUS-_CS_LOCKUP-RED_02.png” title_text=”MOTUS-_CS_LOCKUP-RED_02″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-20px||55px||false|false” global_colors_info=”{}”]<\/p>\n

LOCKUP VERSION 2 – RED VESPA <\/h2>\n

Wordmark logo and Red Vespa graphic element combined (5 colors)<\/pee>[\/et_pb_code][et_pb_image src=”https:\/\/fabiomilanesi.com\/wp-content\/uploads\/2025\/01\/MOTUS-_CS_LOCKUP-GREEN_02.png” title_text=”MOTUS-_CS_LOCKUP-GREEN_02″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-20px||30px||false|false” global_colors_info=”{}”]<\/p>\n

LOCKUP VERSION 4 – GREEN VESPA <\/h2>\n

Wordmark logo and Green Vespa graphic element\u00a0combined\u00a0(5 colors)<\/pee>[\/et_pb_code][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

<\/p>\n

SOCIAL MEDIA <\/h1>\n<\/p><\/div>\n

[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/fabiomilanesi.com\/wp-content\/uploads\/2025\/01\/MOTUS-CS_02_SOCIAL.png” title_text=”MOTUS-CS_02_SOCIAL” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” global_colors_info=”{}”][\/et_pb_image][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-20px||30px||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

SOCIAL MEDIA CONTENT <\/h2>\n

Design and production of social media Reels, Stories and Posts<\/strong>, crafted to reflect the brand\u2019s attitude and drive engagement across digital channels. <\/pee>[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/fabiomilanesi.com\/wp-content\/uploads\/2025\/01\/MOTUS_LOCKUP_Anim.mp4″ image_src=”https:\/\/fabiomilanesi.com\/wp-content\/uploads\/2025\/01\/MOTUS_Video_Poster.png” module_class=”lwp-no-download” _builder_version=”4.27.4″ _module_preset=”default” width=”80%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_video][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||1px|||” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

SOCIAL MEDIA VIDEO<\/h2>\n

Design and production of the Motus Urbanus YouTube video animation, integrating motion graphics and dynamic storytelling for online presentation.<\/pee>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

<\/p>\n

LOCKUP ON PRODUCTS<\/h1>\n<\/p><\/div>\n

[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/fabiomilanesi.com\/wp-content\/uploads\/2025\/01\/MOTUS-LOCKUP_WEBSITE_SWEATER_02.png” title_text=”MOTUS-LOCKUP_WEBSITE_SWEATER_02″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-40px||||false|false” global_colors_info=”{}”]<\/p>\n

SWEATER <\/h2>\n

Yellow Vespa on Charcoal Sweater<\/pee>[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/fabiomilanesi.com\/wp-content\/uploads\/2025\/01\/MOTUS-LOCKUP_WEBSITE_HOODIE_02.png” title_text=”MOTUS-LOCKUP_WEBSITE_HOODIE_02″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-40px||||false|false” global_colors_info=”{}”]<\/p>\n

HOODIE<\/h2>\n

Silver Vespa on Burgundy Hoodie<\/pee>[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/fabiomilanesi.com\/wp-content\/uploads\/2025\/01\/MOTUS-LOCKUP_WEBSITE_TSHIRT_02.png” title_text=”MOTUS-LOCKUP_WEBSITE_TSHIRT_02″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-40px||||false|false” global_colors_info=”{}”]<\/p>\n

T-SHIRT<\/h2>\n

Green Vespa on Navy BlueT-Shirt<\/pee>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":521,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[6,11,5,3,4,8],"project_tag":[],"class_list":["post-141","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-art-direction","project_category-branding","project_category-creative-direction","project_category-digital-design","project_category-graphic-design","project_category-motion-design"],"yoast_head":"\nMotus Urbanus - Fabio Milanesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabiomilanesi.com\/index.php\/project\/motus-urbanus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Motus Urbanus - 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