MOTUS URBANUS
Visual identity and creative work for Motus Urbanus, a biker‑focused clothing line, covering brand identity, graphic design, digital ads, and motion content.
The project delivered brand design, key visual systems, digital assets, and animated content, all developed to define a distinctive visual language and cohesive brand presence across platforms.
Tasks: Brand Design, Graphic Design, Digital Design, Motion Design, Creative Direction, Art Direction.
Client: Motus Urbanus
Agency: ---
BRAND IDENTITY
WORDMARK LOGO
Design of the custom wordmark logo, establishing a unique typographic signature for the brand.
LOCKUP GRAPHIC ELEMENT
Creation of a versatile lockup graphic featuring a stylized Vespa element in a vibrant color palette, adaptable across applications and merchandise.
VISUAL SYSTEM
Development of multiple lockup variations (Yellow, Silver‑Grey, Red, Green) combining the wordmark and iconography to support flexible use across media.
LOCKUP VERSION 1 - YELLOW VESPA
Wordmark logo and Yellow Vespa graphic element combined (5 colors)
LOCKUP VERSION 3 - SILVER GREY VESPA
Wordmark logo and Silver Grey Vespa graphic element combined (5 colors)
LOCKUP VERSION 2 - RED VESPA
Wordmark logo and Red Vespa graphic element combined (5 colors)
LOCKUP VERSION 4 - GREEN VESPA
Wordmark logo and Green Vespa graphic element combined (5 colors)
SOCIAL MEDIA
SOCIAL MEDIA CONTENT
Design and production of social media Reels, Stories and Posts, crafted to reflect the brand’s attitude and drive engagement across digital channels.
SOCIAL MEDIA VIDEO
Design and production of the Motus Urbanus YouTube video animation,
integrating motion graphics and dynamic storytelling for online presentation.
LOCKUP ON PRODUCTS
SWEATER
Yellow Vespa on Charcoal Sweater
HOODIE
Silver Vespa on Burgundy Hoodie
T-SHIRT
Green Vespa on Navy Blue
T-Shirt