McLAREN
Design and production work for the McLaren F1 Team, including key visuals, image composition and retouching, storyboarding, templates, video editing, and 2D motion content for social and digital channels. This work focused on delivering high‑impact visual assets that support race weekend hype, season narratives, and brand engagement across platforms.
Tasks: Graphic Design, Digital Design, Motion Design, UX/UI Design, Video Editing.
Client: McLaren F1 Team
Agency: The&Partnership, Hogarth (Beat Studio)
SOCIAL MEDIA
LAS VEGAS GP
Production of the race weekend hype reel, designed to capture attention and drive engagement around McLaren’s presence at the Las Vegas Grand Prix.
McLAREN F1 RACES -
END OF THE YEAR
Design, motion and video editing of the season recap reel, summarizing race highlights and team performance with dynamic pacing and brand consistency.
QATAR GP
Creation of the Qatar Grand Prix hype reel, integrating motion design and narrative rhythm to boost visibility during the race weekend.
SOCIAL MEDIA CONTENT
Design and execution of social media assets, including Stories, Reels, and interactive posts for themes like Love the Unexpected, Race Weekends, and Paper Legend, all aligned with McLaren’s visual identity.
CAMPAIGN BOARDS
Development of campaign boards to support strategic content planning, including Driven by Change, Love the Unexpected, and People’s Paddock, reinforcing narrative direction and visual consistency across media.
SOCIAL MEDIA CAROUSEL
Design of a carousel post for the new season’s car reveal, optimized for clarity, pacing and visual impact across multiple slides.
WEBPAGES
WEBPAGES DESIGN
Design of dedicated webpages on the Vuse platform for McLaren‑related content,
extending campaign assets into the digital experience and ensuring visual continuity across touchpoints.