HELLFIRE
Brand identity development, graphic design, digital design, and animation for the conceptual launch of a hypothetical premium chili sauce. This personal project explores brand design, visual systems, motion, and narrative expression through a cohesive identity and animated assets suitable for digital presentation and social formats.
Tasks: Brand Design, Creative Direction, Art Direction, Graphic Design, Digital Design, Motion Design.
Client: --- (Personal Project)
Agency: ---
BRANDING
LOGO
Design and animation of the Hellfire logo, establishing a bold
visual identity rooted in dynamic form and contrast.
PRODUCT DESIGN
Bottle and label design with corresponding animated elements,
developing a distinctive product presence.
BRAND'S HERO CONCEPT
Creation of the brand’s hero graphic and animated clip,
expressing the tone and personality of the concept
through motion and composition.
ANIMATION
SOCIAL MEDIA VIDEO
Animation tests and motion explorations designed for social media formats, demonstrating
how the identity can adapt and perform across platforms.